One day industry visit to Amul Chocolate Factory was organized by Electronics and Communication Engineering Department, GCET for their 5 th semester students as a part of teaching learning activity. The visit was planned for making observations in desired framework of the course.Due to prior communications with Amul dairy, Mr. Sudaram Public Relation officer, made special arrangements for students of GCET. The GCMMF is the largest food products marketing organization of India. It is the apex organization of the dairy cooperatives of Gujarat. It is the exclusive marketing organization for products under the brand name of Amul and Sagar. Over the last five and a half decades, dairy cooperatives in Gujarat have created an economic network that links more than 3.1million village milk products with millions of consumers in India. Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organization with annual turnover (2014?15) US$3.4 billion. Its daily milk procurement is approx. 14.85 million lit per day from 18,536 village milk cooperative societies, 17 member unions covering 33 districts, and 3.37 million milk producer members. More than 70% of the members are small or marginal farmers and landless laborers including a sizeable population of tribal folk and people belonging to the scheduled castes.The Amul Model is a three-tier cooperative structure. This structure consists of a dairy cooperative society at the village level ffiliated to a milk union at the district level which in turn is federated into a milk federation at the state level. Milk collection is done at the village dairy society, milkprocurement and processing at the District Milk Union and milk products marketing at the state milk federation. The structure was evolved at Amul in Gujarat and thereafter replicated all over the country under the Operation Floodprogramme. It is known as the 'Amul Model' or 'Anand .Amul's product range includes milk powders, milk, butter,ghee, cheese,dahi, yoghurt, buttermilk, chocolate, ice cream, cream,shrikhand,paneer,gulab jamuns, flavoured milk,basundiand others. Amul PRO is a recently launched brown beverage. In January 2006, Amul launched India's first sports drink, Stamina.Amul offers Mithai Mate which competes with Milkmaid by Nestle.In August 2007, Amul introduced Kool Koko, a chocolate milk brand extending its product offering in the milk products segment. Other Amul brands are Amul Kool, a low-calorie thirst quenching drink; Masti Butter Milk; and Kool Cafe, ready to drink coffee.Amul's icecreams are made from milk fat, instead of from vegetable fat.Amul's sugar-free Pro-Biotic Ice-cream won The nternational Dairy Federation Marketing Award for 2007.Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. In the process Amul became the largest food brand in India and has ventured into markets overseas.
